Using Social Media to Improve Healthcare Quality: Part 1

socialmediatoolkit

June 1, 2011

“Many patients are already online, and the next generations of patients and caregivers will conduct more and more of their daily activities through social media.”
– Neil Seeman, CEO, Health Strategy Innovation Cell

Our two-part guide to current practice and future promise in using social media to benefit patients is for the social media novice and initiated alike. It’s part of a suite of interactive resources produced by The Change Foundation in partnership with the Health Strategy Innovation Cell at Massey College, University of Toronto, to help healthcare organizations better understand the potential and limitations of social media, and to prompt them to use these tools to capture and improve the patient experience.

Part 1, Introduction and Key Issues in the Current Landscape, reports on: how healthcare organizations are using social media; the link to quality improvement; leading practices, opportunities and limitations; and issues such as privacy, data control, ethics, and return on investment.

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Citation information: The Change Foundation; Health Strategy Innovation Cell. Using Social Media to Improve Healthcare Quality: A Guide to Current Practice and Future Promise. Part 1, Introduction and Key Issues in the Current Landscape. [Report]. June 2011. Toronto: The Change Foundation.

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Using Social Media to Improve Healthcare Quality: Part 2
Using Online Patient Dialogue for Healthcare Improvement: Challenges & Opportunities